
A smooth omnichannel experience allows customers to contact the company in multiple ways to get convenient service. With an integrated CRM, agents have access to the user information they need to provide high-quality service.

Hulu makes it easy to switch and gives customers flexibility to create a plan that meets their needs.Įven with Hulu’s rapid growth, it has been able to successfully scale its customer service to provide personalized solutions to all customers. Many customers add the live sports plan during March Madness and then drop to a lower tier for the rest of the year. Users have the flexibility to change their plans based on their current situations or what’s on TV. Hulu has a number of service options, ranging from ad-based content all the way up to commercial-less streaming with live sports. The culture lab tracks buzz around pop culture and other societal issues and ties them into content and marketing, creating a relatable and current experience for all viewers. Its internal culture lab aims to find moments that make sense for the brand to engage in. Hulu engages with customers by staying relevant in the current climate.
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Hulu has a smart live TV interface that learns customers’ preferences as they watch and then highlights games and events based on their viewing history and favorite teams. It’s the best of both worlds: users can watch live sports and major events while also getting the flexibility of streaming content. Hulu saw the need to combine streaming with live TV and offers a unique package that gives customers both options. More consumers are cutting the cord and moving from cable to streaming, but by doing so, many are missing out on live TV. Data fuels everything about the experience, from what a customer is recommended to the order the collections are displayed on the home screen.

Each piece of data contributes to a stronger and more customized experience. Hulu uses an enhanced recommendation engine that not only tracks what users watch, but also when. Everything on Hulu is tied back to data and analytics.
